The quiet return of the printed page
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Issue 14 · Autumn
The quiet return of the printed page
A generation raised on screens is paying for paper again. We asked the people who make it why.
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Slow by design
The quiet return of the printed page
Ines DuarteEditor · 8 min read
Every Thursday, a small press in Lisbon prints four hundred copies of a magazine nobody asked for. By Saturday they're gone. The editors don't advertise. Readers find them the old way, through a friend or a copy left on a café table.
What sells isn't nostalgia. It's attention. A printed page can't refresh, notify or recommend. It asks you to finish one thing before you start the next, and more people than ever want to be asked.
A printed page can't refresh. That's the point.Fig. 1
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Slow by design
The quiet return of the printed page
Ines Duarte8 min read
A generation raised on screens is paying for paper again. We asked the people who make it why.
Every Thursday, a small press in Lisbon prints four hundred copies of a magazine nobody asked for. By Saturday they're gone. The editors don't advertise. Readers find them the old way, through a friend or a copy left on a café table.
A printed page can't refresh. That's the point.
What sells isn't nostalgia. It's attention. A printed page can't refresh, notify or recommend. It asks you to finish one thing before you start the next, and more people than ever want to be asked.
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The quiet return of the printed page
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A generation raised on screens is paying for paper again. We asked the people who make it why.
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The quiet return of the printed page
A generation raised on screens is paying for paper again. We asked the people who make it why.
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WeekMonthQuarterPDFSubscribers4,012+8.2% on last quarterHalf your readers come from the letter.
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Week ofPeopleW0W1W2W3W4W5W6W7Jul 71,204100%75%61%53%48%46%44%43%Jul 141,131100%73%59%51%46%44%43%Jul 211,310100%71%56%49%45%42%Jul 28982100%69%54%47%43%Aug 41,077100%67%52%45%
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Tuesday, October 14 · here's what moved at The Margin this week.
+6 on the teamNewSubscribers4,012+8.2%vs last weekWeekMonthYear
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