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Click an underlined word to change it · Press Space to shuffleTap an underlined word to change it53 curated pairings · 2,150+ free fonts · No sign-up

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Maison AubelCollection 03

Made slowly, worn for years

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Maison Aubel

Made slowly, worn for years

Garments cut by hand in our Paris atelier, from cloth we choose one bolt at a time.

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Collection 03

Maison Aubel

The atelier

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No. 01Collection 03

Maison Aubel

The atelier

Whole bean250 g

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Use case

Font pairings for packaging and labels

Packaging is seen on a shelf next to competitors, then up close in someone's hands. The name has to stand out from a step away; the details have to be clear at arm's length. The examples above show the current pairing on packaging; press Space for another, or pick one below.

Shelf first, then hand

Check the brand name at a small size, as it would look on a shelf, before refining the details.

Character in the name

Packaging is where expressive heading faces earn their keep. Pair them with a plain face for ingredients and weights.

Print realities

Curved surfaces and textured stock soften fine strokes. Favor sturdy weights for small text.

Pairings for packaging

  • Josefin Sans + Lato
  • Abril Fatface + Manrope
  • Playfair Display + Source Sans 3
  • Cormorant Garamond + Work Sans
  • Cinzel + Inter
  • Raleway + Inter
  • Instrument Serif + Work Sans
  • Bodoni Moda + Inter
  • Tenor Sans + Inter
  • Fraunces + Inter

Questions

Can I use these fonts on products I sell?
Yes. The curated pairings use fonts licensed for commercial use, including packaging. Check each license from Get fonts before printing.
How many fonts should a label use?
Two is plenty: one for the product name and one for everything else. Use weight and size for the rest of the hierarchy.

Other uses

  • Websites
  • Mobile apps
  • Dashboards
  • Posters
  • Business cards
  • Social media
  • Newsletters
  • Billboards and signs

Pairings

  • All pairings
  • Serif pairings
  • Sans-serif pairings
  • Display pairings

Use cases

  • Websites
  • Mobile apps
  • Dashboards
  • Posters
  • Business cards
  • Social media
  • Newsletters
  • Billboards and signs
  • Packaging

Fonts

  • Inter
  • DM Sans
  • Work Sans
  • Manrope
  • Fraunces
  • Playfair Display
  • Poppins
  • Space Grotesk

Moods

  • elegant
  • minimal
  • editorial
  • startup
  • fintech
  • healthcare
  • creative
  • technical
  • corporate
  • playful
  • luxury
  • accessible

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Fonts belong to their designers. Example photography from Unsplash.

Josefin Sans and Lato, Art Deco + Smooth

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Art Deco + Smooth · 40 of 53